At the 2017 Annual Brits Awards, the 1975 sparked rumours and questions that their performance had been sabotaged, not many knew that they had actually done it themselves.
As fans of the 1975 will know during their music video for the song ‘The Sound’ nasty comments appear on screen, during the music which were really criticisms of the 1975’s debut album ‘I Like It When You Sleep, For You Are So Beautiful Yet So Unaware of It’ when it was first released.
Messages like ‘there’s no danger in this music at all’ ‘bland monotone beats’ ‘unconvincing emo lyrics’ and ‘the band thinks it has a charismatic singer’ were broadcasted on TV screens to over 5 million people at 7.30pm on Wednesday 22nd of February. Many people took to Twitter in outrage that the Brits may have been sabotaged until fans of the band put rumours to rest by telling people to watch the 1975’s original video for ‘The Sound’ in which the same messages pop up during the song, view it for yourself here.
The band are no strangers to controversy, one member admitting on Twitter that he uses band merchandise money to buy marijuana, as well as the singer having a meltdown onstage in Boston in 2014. Some of the bands songs are based on coming off drugs and they talk freely about class A drugs such as cocaine and heroin. Matt Healy admits he is obsessed with women
and enjoys his ‘sexually bizarre’ persona. The 1975 were in the press more than once following the Brits as they were also caught smoking cannabis under the table! Pictures of the band crouching under the table smoking were released after the awards ceremony, whether it was weed or not, still illegal boys! However naughty they were I still applaud the music video and furthermore their Brits performance. The 1975 obviously wanted to cause a stir and get people to notice them once and for all.
The band had just won ‘Best British Group’ beating popular girl group Little Mix. Other winners included Emeli Sande for British Female Solo Artist and Rag and Bone Man for British Breakthrough Act. The audience saw performances on the night from Robbie Williams, Katy Perry, Ed Sheeran, Stormzy, Little Mix, Skepta, Bruno Mars, The Chainsmokers, Coldplay and the 1975’s unforgettable performance.
As my boyfriend rewound the song for the second time it dawned on me what a great PR stunt this was, it had made us watch the song 3 times! It was such a clever way to get people talking about the band and the song itself again after its original release in February 2016.
In essence, the band mocked itself and showed the critics where to go whilst also creating a stir on social media. Well done The 1975.