Podcast: A PR Professional’s View on Trends in 2017

by Abbie Wilson

In this audio-podcast I will be asking PR professional Emma Gardner’s opinion on a few upcoming trends the PR industry may see this year, previously identified by myself. Emma has her own PR agency called Aubergine PR which she set up in 2015 however, she also does freelance work with agencies such as Finn PR as well as having her own clients. Emma also lectures at Leeds Beckett University one day a week on PR and communication related modules.

There are six possible trends that I think are starting to emerge in PR.

  1. Standing for something
  2. Influencer marketing
  3. Press Release pitching
  4. Reputation management
  5. Growth of live video
  6. PR and SEO

Judging by Emma’s professional opinion, the trends identified were relevant to the upcoming year and where possible, Emma agreed with them.


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