An event which tackled the question of how the Leeds’s bid for the European Capital of Culture title would create a lasting legacy for Leeds, embrace equality and tackle the disconnection of a two-tier city, has been held at Leeds Business School, Leeds Beckett University.
The event, at the University’s Rose Bowl building, saw Anita Morris (Chair of Leeds 2023
Marketing & Communications Advisory Group), Cluny Macpherson (Chief Officer for Culture & Sport, Leeds City Council) and Tracey Lancaster (Deputy Vice Chancellor at Leeds Beckett) in conversation with Shirley Beresford(Senior Lecturer in PR and Marketing), as they discussed the importance of the competition for the Leeds city region’s regeneration, enterprise, employment and international business and tourism profile as well as the city’s external image and reputation.
Speaking at the event, Cluny Macpherson said: “Our Leeds 2023 bid has many sponsors already secured and a number of others to be revealed if we are shortlisted. The process has meant that we now have relationships with big businesses who want to be associated with a big ambition for Leeds and the region.
“For the people of Leeds, we have done a really extensive programme of engagement work. The bid is a great opportunity to shout about Leeds and our pride in the city.”
Tracey Lancaster added: “For Leeds Beckett there are a number of reasons why we are involved in the bid. The first is around the power of culture in its broadest term as a unifying and inclusive force to bring together communities. Secondly, there is enormous value in raising the profile of our city and there are clear benefit that the bid brings to the city, the university as well as more diverse opportunities for our graduates. Finally, our reputation in culture and engagement in culture through academic practice is huge and therefore the bid process gives us the opportunity to enrich our teaching and academic practice.”
Leeds Beckett University and its staff and students have been long-standing contributors to the cultural life of the city. As an academic partner for the bid, Leeds Beckett is working collaboratively to ensure Leeds becomes the next European Capital of Culture, as official partners for the Leeds 2023 bid. The European Capital of Culture initiative is designed to highlight the richness and diversity of cultures in Europe and raise the international profile of cities. If Leeds wins the title, it will follow the likes of Barcelona, Lille, Amsterdam and Istanbul in being recognised as a major centre of culture.
Helping to shape Leeds as the best cultural city in Europe and beyond, Leeds Beckett is providing ongoing expertise for the bid from our artistic, marketing and community engagement professionals as well as supplying vital research to help steer the bid.
Talented Leeds Beckett staff and students recently performed at the official bid submission celebration, whilst BA (Hons) Events Management staff and students are part of the bid team. BA (Hons) Public Relations students have also been working hard to support the bid through consultancy research, whilst Sam Nicholls from the School of Film, Music & Performing Arts has been working on the bid’s Artistic Programme.
Shirley Beresford added: “We are really proud of our PR students impact so far in the communications thinking behind the Bid and we are all excited about future collaborations into 2018 and beyond!”