Vlog: Using PR strategies to promote brands

Media advertising is dominated by the bigger brands. PR is the most effective and economical source of advertising and food and PR often go hand in hand together.

PR is an excellent way to make consumers aware of your product. PR is also crucial to brand recognition. E.g. Jaffa cakes example and Cadbury and Nestle example.

The opinions of journalists and bloggers is important in the food industry. This includes promoting products on Instagram.

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