Social media is the most direct way to define and promote your personal brand. They are platforms we talk about what we are interested in and where we can connect with like-minded people. Social proof is more powerful than we often realise.
A simple example to start with to demonstrate how building a personal brand in social media is essential. Hiring managers always look at social accounts to see how you represent yourself. When you looking for employment being active on social media shows employers your interests, connections, humour and personality. If you fit with a company’s culture, it can be a foot-in-the-door with an employer that someone without social media will not be provided. It is also a way to show employers that you’re invested in media relations and understand how it works. Your social portfolio can showcase interests, passion, creativity and experience.
Making accounts from different social media platforms is easy. But don’t expect people to pay attention to you just because you’ve got a Twitter account or Facebook profile. It’s important to show your followers or employers that you are keeping up to date with current trends and participating too.
To build up the kind personal brand on social media there are few rules need to follow.
- First, start using those platforms in the early stage of your career especially when you are in your University or college. This is because it takes a while to build up credibility on social media. Starting early gives us plenty of time to experiment, make mistakes, and come out stronger. It helps to have a social portfolio ready for when you are looking for a job. Plus, it adds more value to your name.
- Second, share meaningful content consistently. The content you share must have value rather than throwing a mess of topics to see what sticks. Just sharing what you interest not entirely means you can build a loyal personal brand that you want. It needs some practice, and you have to be careful what you post. Remember, spelling and grammar matters.
The content you share could be news articles, educated opinion — almost anything. However, it is worth a note of caution about sharing political views — it is important to note that people will disagree and there is always a measure of risk. But in all, it is good to show you understand what’s going on in the world. It is crucial that people who visit your profile should know what you care about right away.
- Third, engage and build virtual relationships. To engage with others, follow accounts that give advice about the profession, share experiences with images and connecting with people in the field. Also, participate in relevant conversations, and trending hashtags is an excellent way to engage and connect people.
- Last not least, maintain your brand. Creating a brand is not as tough as keeping the brand you establish yourself in social media. So it is essential to expand your personal brand and digital footprint on social media. Developing your own brand and digital print is time-consuming, but it is the best way to get noticed.
Always be authentic, strategic and consistent with what you post and who you target.