My name is Ellie McQuaid and my fascination for the progressing world of Public Relations are my driving forces to a graduate career in this field. I’m currently studying PR and Communications at Leeds Beckett University, hoping to secure a PR account assistant role after graduation. Having a taste already of what agency roles include, this has motivated me further to get my foot in the professional communications door.
Interning for Wolfstar Communications has presented opportunities in writing blog posts for their site, press releases for clients, producing media kits and a variety of social media networking. Writing is one of my strong skill sets and I am progressing further into my professional abilities within these opportunities. I have also worked for Umpf PR to help with the ‘English Tourism Social Media Index’ project. This enabled me to undertake a range of tasks allowing me to gain important skills with the creative, research and analytic side of communications, especially with use of Excel.
Furthermore, an enterprising group named ‘Portal’ consisting of seven 16-25 year olds, myself included, planned a festival named ‘Rooted’ within Oldham. It consisted of professional dancers, musicians and artists and we worked to complete tasks within a budget of £5000. My tasks included managing the social media advertising and the budgeting of our festival, which enhanced my organisational, communication and time-management skills predominantly.
Prior to this, ‘Young Enterprise’ is another of my experiences in which I and other members of our company created and sold products to raise charitable funds and gain experience as shareholders. This again required a vast range of marketing/promotion on a range of different social media channels. This particularly enhanced my creative abilities when designing and planning the promotional campaigns.
Presently, I work in a cocktail bar named ‘Revolution’ in which I’ve assisted with past promotional campaigns for the business. This included an Easter campaign where I posted ads for their social media pages and implemented an egg hunt throughout Leeds city centre. These experiences have presented the various aspects within the industry, allowing me to develop problem solving skills, decision making and using initiative. I believe my young and relevant attitudes to communications would make me a strong candidate for a role in this field, and my experience in fast pace PR environments will enable me to succeed with many challenges presented.