Ethical consumerism vs. ethical brands: how are these correlated?
The media landscape is changing constantly, especially with the rising importance of digital and social media within public relations. There are three main trends identified
by Karen Guterres-Uitomo In the past decade, YouTube stars have gone from story tellers, to stars, to major market influencers. Being a celebrity and producing a number one
by Fenella Dunsford One of the biggest trends to affect the PR industry is the rise in technology. Today, nearly everyone has access to