The world is in a place where traditional marketing is getting less and less effective as time goes by; digital marketing and especially influencer marketing
Tag: #PublicRelations

Emotional Intelligence in PR
According to Spreckley, emotional intelligence is defined as “the capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships empathetically”.

Can Public Relations be practiced ethically?
Ethics in PR…does this sound conflicting to you? Have a read to discover how PR practitioners aren’t all the spin-doctors the public expect them to be.