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A showcase of Leeds Beckett University's students in the School of Public Relations and Journalism

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Tag: #PublicRelations

PR risks of Influencer Marketing

September 1, 2020 sofiakarimi11

The world is in a place where traditional marketing is getting less and less effective as time goes by; digital marketing and especially influencer marketing

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Emotional Intelligence in PR

October 23, 2019 Huriyyah Sakeb

According to Spreckley, emotional intelligence is defined as “the capacity to be aware of, control and express one’s emotions, and to handle interpersonal relationships empathetically”.

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Can Public Relations be practiced ethically?

October 16, 2019 Ellie-May Decourcey

Ethics in PR…does this sound conflicting to you? Have a read to discover how PR practitioners aren’t all the spin-doctors the public expect them to be.

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